Phillip Lenssen of Performancing.Com offers ten tips for writing “quotable blog posts”
1. It must be in plain text. The rationale behind is that if someone copies your text off a browser, it should come out well on a post, and not appear with extra characters. This happens most often, he writes, in the case of accented characters.
2. Interesting Structure. He explains: “In articles, I often try to write in a circle. That is, the beginning and the end are located at the same point, but they show a 180 degree turn in perspective.” Of course, Lenssen is a literati thinking that his blog would be read by people who are sensitive to things like literary structure. Under this post, he also includes other writing styles like the punch-line and repetition.
3. Images. I’ve seen how rather boring blogs can be enlivened by images. In fact, there is one blogger whose name I won’t mention (he is somewhere at the top of the blogosphere) who makes up for his meaningless blather by posting “appropriate” images.
4. Creative Commons Lenssen writes that if one is too strict about one’s copyright, readers may be discouraged from quoting (copying and pasting) a selection of one’s blog on theirs.
5. Using Metaphors Lenssen discourages similes as much as possible. Similes weaken the impact of a comparison.
6. Using Oxymoron Stylish contradictions? He writes: ” it’s a contradiction on first glance; actually, it can contain an important message you want to convey, and one you strongly believe it. For example, “stop reading to read more” is an oxymoron. “
7. Surprise “You can surprise by creating an information delta between what your readers know and expect, and by what you have to offer. Whenever someone reads a post of yours, they expect to end up with different knowledge afterwards.” Information delta? It is like Charlize Theron talking about a “knowledge gap.” He continues: “The worst you could do is to repeat what everyone else is saying — the opposite of a good surprise is a boring post.”
8. Tell The Truth No comment.
9. Expert Opinion No comment.
10. If you want to be quoted, don’t want to be quoted. Excellent advice.
Well, looks like what Phillip Lenssen is teaching works. Go get the article yourself!